Evaluation 3 - What kind of media institution might distribute your media product and why?

For my magazine I have chosen to distribute independently as that would be the best way to get 'Quirk' out to the desired audience. I would use a very similar distribution strategy to 'Vice'. My magazine would be placed in the obvious places like newsagents... but then also in bars, cafe's and in some shops like: Topman and Urban Outfitters.

 I would definitely have a multi-platform strategy to distribute my magazine. By creating an application for IOS and Android, this would be a very good way to reach my target audience. With the latest news and even a mobile edition of the magazine, this is a perfect way to keep the audience interested and also attract the audience in bringing new customers. My magazine is aimed at 'indie' musicians and music lovers and i feel that the majority of these people would have some sort of device that uses apps, whether it be a phone, ipod or tablet. This is the market that we should be aiming at. Also I would have a digital copy of the magazine online available to download because not all the time will the customer be available to go out to buy the magazine, they can buy it from their own living room. Creating more and more different ways for the audience to get their hands on 'Quirk' will simply increase the profit dramatically.